Done My Way was a powerful, real-life campaign I directed for Spokane Regional Health District, in partnership with CHAS Health, highlighting the diverse and deeply personal journeys of individuals who quit smoking. This series of testimonial-driven videos brought raw, emotional storytelling to the forefront, celebrating life after cigarettes while acknowledging the very real struggles of quitting. By centering real Spokane residents, the campaign showcased a range of evidence-based quit methods—from counseling to nicotine replacement therapy—and emphasized that there’s no one-size-fits-all path to success. My role was to ensure authenticity and empathy were at the heart of every frame, crafting a visual narrative that inspires hope, resilience, and change. 

This video highlighted the transformative impact of the RISE program, which supports Native students pursuing careers in health care and biomedical sciences. Through heartfelt reflections from students, educators, and community leaders, the video explores themes of representation, cultural identity, and the power of education to change lives. The video underscores the importance of access, mentorship, and visibility in building a more equitable and culturally responsive future in medicine. I directed this video with a focus on community voice and storytelling - the resulting piece is both a celebration and a call to continue investing in Indigenous futures.

My Healthy Life was a vibrant and empowering campaign I directed for Spokane Regional Health District, focused on uplifting the health of SNAP-eligible adults through real, local stories of positive lifestyle change. Through a series of candid, testimonial-style videos, the campaign highlights achievable, budget-friendly approaches to nutrition and physical activity, tailored to meet people where they are. My direction centered on creating a relatable, human-driven narrative that reflects the unique challenges and strengths of Spokane’s underserved communities. The campaign blends personal storytelling with practical resources—showcasing that a healthier life is not only possible, but within reach for everyone. 

WSU College of Nursing at 50 charts the remarkable evolution of Washington State University’s College of Nursing over 50 years — from a modest inaugural class of 37 in 1969 to a statewide powerhouse educating hundreds across multiple campuses. Through interviews and milestone visuals, the video highlights how innovation, partnership, and community commitment shaped the program’s growth. As director, I crafted a narrative that balances historical context with personal stories, showing the program’s enduring impact on health care in the region. The piece celebrates both legacy and future, emphasizing how a vision born in Spokane has left its mark statewide. 

Wake Up With Research was a WSU Spokane series that brought cutting-edge discoveries from university labs into real-world conversations. I directed features highlighting WSU experts discussing breakthroughs in health — from neurological diseases to rural health and chronic illness — and how those insights were being translated into practices that uplift communities. Through a blend of scientific explanation and human context, videos highlighted both the rigor of research and its impact on everyday life. My goal was to make complex topics accessible and compelling, bridging the gap between academic innovation and community well-being. 

These webinars introduced the Consent-Based Siting Consortia, a national initiative led by the U.S. Department of Energy to promote inclusive, community-centered dialogue around the future of spent nuclear fuel management. As director of five webinars, I helped communicate the mission and scope of the program, highlighting the work of 12 awardee organizations engaged in education, outreach, and equitable grantmaking. The webinars emphasized the importance of trust-building, transparency, and local input in shaping long-term energy solutions. The project showcased real efforts to remove participation barriers and foster meaningful engagement with communities across the country. 

This festive parody video, set to the tune of "Jingle Bell Rock," brought together departments across WSU Health Sciences for a fun, community-driven holiday celebration. Featuring everything from cheesy dance moves and themed props to costumed cameos, the video highlighted the playful side of university life. With participation from groups like the Colleges of Medicine, Nursing, Pharmacy, and departments ranging from IT to Security, the video captures a spirited snapshot of camaraderie, creativity, and seasonal cheer. Directed with a light-hearted tone, I worked to weave together humor, inclusivity, and WSU pride to spread joy across campuses.